Our Philosophy

Brands who treat their customers best are those who grow the most.

We market with and for people, not to and at them.

That’s what the Marketing Intelligence Engine does.

IPG’s Marketing Intelligence Engine solves for many of the challenges the modern CMO is facing today. The platform helps brands manage all the data, marketing software, and ad tech services required for growth – and do so in a changing regulatory landscape – by bringing together all these complex capabilities into one comprehensive offering. Brands on MIE create and activate intelligence to deliver marketing so relevant, customers feel respected rather than sold to. The results demonstrate clearly that MIE makes ad spend more efficient and marketing more powerful.

Arun Kumar, CEO of Kinesso

Marketers need to find people

People want to find their brands.

In addition to the complexities of technology, data, and regulations, brands must thrive where:

MIE enables marketing intelligence to shape and underpin every interaction, everywhere.

Helping people find their brands

Creative

MEDIA

EXPERIENCE

Integrated, optimized, ethical, and actionable intelligence

DATA

TECH

EXPERTISE

The World’s Most Connected
Platform for Marketers

The needs of one served by the power of three.

Recognize

Connect

Grow

more people and better
understand their needs

20%

more people across
the digital ecosystem

30%

ROAS with guaranteed
performance

Recognize

more people and better
understand their needs

Connect

20%

more people across
the digital ecosystem

Grow

30%

ROAS with guaranteed
performance

Make Marketing More Meaningful.

Schedule a demo to learn how the Marketing Intelligence Engine is changing the way people find, buy, and share their favorite brands.

Request
a Demo